"If you're not on the internet, you don't exist." - Bill Gates
We live in a time when the internet has become an essential part of everyday life. From searching for lunch recipes to grocery shopping, everything happens online. You might think your small business doesn't need a website, or that it's too complicated and expensive. But let me explain in simple terms why a website is important and how it can help you improve your business.
Today, most people look for information online. When someone wants to find a product or service, the first thing they do is type the search term into an internet search engine like Google. If your business doesn't have a website, there's a good chance potential customers will go to competitors who are present online.
Imagine you have a store with unique handcrafts. A tourist visiting your city wants to buy a souvenir and searches for "unique souvenirs in Zagreb." If you don't have a website, that potential customer won't even know you exist.
A website is your digital showcase. It allows you to display your products or services in detail, highlighting their advantages and special features. With quality photos and descriptions, you can attract attention and encourage customers to take action.
By adding a gallery of images, video materials, or even virtual tours, customers can get a better impression of what you offer. This is especially useful for restaurants, beauty salons, travel agencies, and similar businesses.
Trust is key in business. A professionally designed website with clear information gives an impression of seriousness and reliability. Also, by adding reviews from satisfied customers or quality certificates, you can further convince visitors that you are the right choice for them.
By publishing information about your company, such as address, tax ID, and contact information, you show that you are transparent and open to communication, which customers greatly appreciate.
One of the main advantages of a website is the ability to be easily contacted. You can highlight all your contact information:
By implementing a chat option or a simple contact form, customers can ask you questions at any time, and you can quickly respond, thus increasing the chances of a successful sale.
Competition doesn't sleep. If your competitors have a website and you don't, you risk losing market share. But if you have a website with quality content and they don't, you have a big advantage and an opportunity to win more customers.
Through your website, you can track visitor behavior, find out what interests them most, and adjust your offer. This is valuable information that can help you stay one step ahead of others.
You might think creating a website is difficult, time-consuming, and costly. But today, there are numerous simple solutions and experts who can help you quickly and affordably get a quality website tailored to your needs.
Whether you run a craft business, a store, or provide services, there's a web solution for you. From simple pages with basic information to online stores, the possibilities are unlimited.
Your website works for you even when you sleep. Customers can learn about you, browse your offer, and even make a purchase if you have an online store at any time of day or night.
By implementing an online ordering or reservation system, you can automate part of your business, which saves you time and increases efficiency.
A website opens doors to new markets. You can reach customers outside your local community, and even international clients if the site is adapted for multiple languages.
Through your website, you can conduct various marketing activities such as blogs, newsletters, and promotions, which further increases visibility and attracts new customers.
A website is an investment that pays off many times over. It's not just a digital business card, but a powerful tool that helps you to:
You don't have to be a computer expert to have a website. It's enough to recognize the value it brings and take the first step. In today's digital age, an internet presence is no longer a luxury, but a necessity.
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Pargeo design, obrt za web i digitalne usluge, vl. Mislav Markušić
OIB: 54549583306
info@pargeo-design.hr
Savska 39, Zaprešić, Croatia, EU